Lena Schrieb & Héloïse Derly
Les messages se créent
34 offset-posters, 10 books, wall installation
Presentation at La Fabrique during the "Festival International de l´Affiche et du Graphisme", Chaumont, 2012
Exhibition at Gallery Sunset Résidence, Lyon, 2013
"Our approach is to obscure, to delete certain elements of vernacular posters: words, colors, certain elements of the composition, but also to enlarge, to modify the context, by giving them an autonomy outside any relationships to a system of commands. It is a question of making a choice to define form and reading. It emanates from messages and from truncated compositions, a certain opening in the possible meaning, the effect of intrigue. The method is similar to the appropriation and the change of the vernacular graphic languages to give to the image a different status which opens it out to other perceptions."
(translation: Chris Michalski, Leipzig)
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vorher/before/avant
nacher/after/après
